Music Business: A Costly Venture Unveiled – Cgaine

George Oluwaseun, professionally known as Cgaine, is a rising Nigerian singer-songwriter originating from Lagos, Nigeria, at a time when Afro-pop was dominant. Having started his musical journey approximately eight years ago, he has now launched his first single entitled ”
Jaiye x4
.”

Driven by a profound affection for the musical heritage of Africa,
Cgaine
His latest single showcases a distinctive musical approach that blends whimsical touches with reflective poetry. The fusion of his classical inspirations and enchanting melodies offers an engaging auditory journey for fans of music.

During an interview with PM News Entertainment, Cgaine discusses his career path, his present undertaking, and various obstacles he has encountered along the way.

Who is Cgaine?

I am an artist hailing from Ogun State, Nigeria, currently living in Lagos with my family. Originating from a modest household of six people instilled with strong principles, I am driven towards achieving my goals. Additionally, I appreciate both life and the natural world around us. The genres of music I specialize in include Afrobeats, Afropop, R&B, and Afro-dancehall.

How was your childhood?

I grew up in a family of six (6) consisting of my mom, dad, and three other siblings. My childhood experience was indeed an adventurous and fun one to an extent.

My upbringing occurred in various stages: I began my education at Monade School in Lagos during the elementary years, followed by attending Lagos State Model College Meiran for high school. Throughout this period, I developed an interest in organizing events and managing decorations, inspired by watching my mother handle such tasks meticulously. Although I was drawn to both music and dance, dancing wasn’t something I pursued intensely.

I loved music more and I never allowed it to get in the way of my academics as my father has always been that academic motivator for me.

I spent my childhood in various locations across Lagos and Ogun States, which gave me insights into life from multiple perspectives. My early days were split between living in neighborhoods like Ojodu and Akute until I pursued higher education in Accounting at Yaba College of Technology. Alongside my studies, I was involved in catering services and managed numerous events. Additionally, I’ve always had an appreciation for live performances; I participated significantly with the choir at The Redeemed Christian Church of God (RCCG), appearing on various platforms over many years.

Walk me through your creative journey.

For me, inspiration begins with my surroundings, current events, and the individuals in my life. Additionally, my personal experiences shape my approach. My aim is to create music that narrates stories relevant either to myself or to humanity at large. In doing so, I strive to craft catchy tunes that turn these narratives into tangible musical pieces.

What led you to enter the music industry?

I entered the music industry because I wanted to share my sound with the world through my own choice.

Music has always been a delightful pastime for me since my early days, and I’ve gained experience through performing with bands and choirs throughout the years. Witnessing the success of incredible artists whom I admire as they dominate major platforms motivates me to dedicate myself fully to honing my skills and achieving remarkable success.

How long have you been in the music business?

I have been in the music business for about 8 years.

How has the response been to your first single ‘Jaiye X4,’ which was released mid-April?

So far, the response has been incredible. While I still have some distance to cover, I definitely don’t overlook the affection I’m receiving. The feedback has been overwhelmingly positive because this track resonates with those who are ambitious and unafraid to chase after their true desires.

What was the experience like when creating this song?

It was a stunning creation by @shugavybz. We were all together during a gorgeous evening when I chose to express my wonderful frame of mind through melodies.

What level of difficulty does being a musician entail?

This route might be seen as demanding because of fluctuating earnings and the necessity for continuous self-marketing and networking. It demands substantial focus and dedication.

What strategies do you use to juggle music alongside responsibilities such as employment, relaxation time, and familial duties?

I simply state that I focus on what I enjoy doing without getting overly stressed when taking personal time to relax. This period includes spending quality time with family and loved ones. Additionally, I believe my capacity for multitasking plays a key role in maintaining this equilibrium.

Could you share some information about your future endeavors?

I’ve recently released “Jaiye x 4” and am currently focusing on promoting this track. In addition to numerous recordings I’ve completed, I’m investing significant creative effort into producing even better tracks. My plan is to release an extended play (EP) during the final quarter of 2025.

What direction would you like to see your music evolve or change in the future?

It evolves with the quality of music I put out as I’m going hard in writing and collaborating which exposes me to bigger markets and a wider audience. It evolves with investing in myself and my sound. Working with other amazing creatives and super-talented producers.

How have you described your journey over the years as you’ve worked to establish yourself in the industry?

Initially, it has been quite difficult to locate suitable producers who could help elevate your melodies to their full potential. Additionally, building connections throughout the years has presented significant challenges. The financial burden of producing music without stress has also proven to be a major hurdle. Engaging in the music industry essentially means being part of showbusiness, which comes with substantial costs.

Where do you envision yourself in terms of achievements over the coming five to ten years?

I envision my music transcending boundaries and topping global charts. I imagine it positively impacting people’s lives around the world, with me receiving international recognition and celebration for my musical style.

What qualities do you possess that you think qualify you as an excellent musician?

That would be my ability to actually really sing live and also the ability to make music that connects to reality. I must also talk about my ability to make signatory melodies that stick.

What are the challenges you’ve faced so far?

This issue stems from the difficulties in promoting songs. It encompasses various aspects such as funding, networking, and human effort among others.

Which artists from Nigeria and abroad impact your musical tastes?

There are numerous incredible musicians I can’t list them all here. Any artist who creates great music impacts me both directly and indirectly, inspiring me to strive for producing something enchanting.

What would you do if you weren’t pursuing music?

I could serve as a Chartered Accountant and efficiently operate as an event planner, a role I continue to fulfill today and will always undertake. Additionally, I might work as a salesperson, bridging buyers and sellers for my commission.

Are you a solo musician, and is being with a record label significant in the music business?

Certainly, I am an independent artist. Record labels have significant influence because they handle numerous tasks related to administration and various processes that help advance an artist’s career.

Which prominent figures in Nigeria’s music scene would you want to work with?

I adore all of them. Big Wiz, David, and Burna Boy are among my favorites. Additionally, I’m a big supporter of Kizz Daniel, Flavor, Simi, Adekunle Gold, FireBoy, and Olamide. There’s an extensive list of artists I would love to work with, so this isn’t even half of it.

When will you release your next significant initiative?

Project in October.

How do you envision the future of Afrobeats in the Western world?

The potential for Afrobeats is immense as our music has what it takes to succeed globally, allowing individuals of various ethnicities and backgrounds to appreciate our tunes. This holds great significance for us since Afrobeats collectively positions Africa on the global stage. It will highlight and convey the richness of our cultural legacy as well.