Morocco’s handcrafted goods predominantly go to the United States, representing 44% of all exports, particularly due to high demand for traditional zellij tiles. This information was shared by Omar Hajira, who oversees foreign trade as Secretary of State, during a meeting held at the Council Chamber on Tuesday.
France contributes 14%, Spain adds 7%, Arab countries account for 8%, and other European nations make up 16%.
He observed that ceramics and stonework account for 36% of exports, trailed by carpets at 20%, and traditional attire making up 11%. The cities driving the highest export volumes are Marrakech, Casablanca, and Fez.
Hajira emphasized a nationwide consultation tour spanning 12 regions, enabling the administration to interact with key participants and pinpoint issues such as restricted market entry, inadequate marketing efforts, and insufficient export regulations.
He unveiled an upcoming trading initiative along with a fresh accord with the crafts division aimed at enhancing exports, which presently stand at MAD 1.1 billion—significantly lower than what the industry could potentially achieve.
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The U.S. leads as the biggest purchaser of Moroccan crafts, according to the trade secretary.
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