Top Household Care Products Kenyans Are Rushing To Buy

June 6, 2025

Common household essentials include laundry detergents and fabric conditioners (64%), which top the list, trailed by cleaning agents and disinfectants (49%) as well as dishwashing solutions (44%). These products are crucial for maintaining sanitation and tidiness.

Aerosol air fresheners (41%) and pest-control products like insecticides (30%) are commonly used, especially in city settings.

Paper goods (7%), including items like toilet paper and paper towels, are not frequently bought, potentially because of cost factors or accessibility issues.

Only 8% of respondents reported not purchasing any products in this category.

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