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In New Delhi [India], on June 4, WHISKAS® Cat Food, which is the top choice for cat food in the nation, introduced their latest campaign titled “No Hassle, Only WHISKAS® Cat Food.” The launch was graced by a well-known actor who is also a loving cat owner.
Sanya Malhotra
With a mix of humor and warmth, this campaign vividly portrays the daily challenges faced by pet owners during mealtimes nationwide and presents an easy, delightful answer: WHISKAS®.
Wet Cat Food
Range, a success even among the most selective cats 1. The WHISKAS®
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The campaign aims to solve mealtime challenges, guaranteeing a delightful dining experience for both pets and their owners. Set in a vibrant kitchen brimming with cooking passion, the digital movie unfolds.
Sanya Malhotra
As she evaluates an aspiring cook attempting to win over both her and, most critically, her choosy feline companion, dishes ranging from Nawabi Fish Rice to traditional Khichdi meet with consistent disapproval from Sanya. Only when the chef grasps who truly calls the shots does he offer a revolutionary choice — WHISKAS®.
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As the cat joyfully digs into its meal, the movie playfully emphasizes a straightforward reality — even finicky cats have a fondness for WHISKAS®.
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1. The movie adopts a lighthearted approach and captures familiar scenes between pet owners and their animals, strengthening the brand’s commitment to providing great taste, proper nutrition, and complete satisfaction with each mouthful. Ad link:
You don’t require a chef to discover a meal your finicky cat favors. All it needs is WHISKAS®.
Kannada
&
Malayalam
Sanya Malhotra
She isn’t merely the face of the campaign; she’s also an enthusiastic and seasoned caregiver for cats. Renowned for posting genuine interactions with her cherished feline companion online, Sanya adds sincerity and coziness to the initiative. With firsthand knowledge of handling picky eaters at home, Sanya embodies the ideal spokesperson for the WHISKAS® Brand’s emphasis on flavor, reliability, and nourishment.
Sanya Malhotra
She shares her insights about the campaign, stating, “Being a cat owner, I know firsthand how difficult feeding times can be. The feline in the movie is quite emotive and finicky, much like my own cat at home. WHISKAS®”
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Has significantly transformed meal times for her. Both she enjoys it immensely, and I appreciate how healthy and convenient it is. The campaign feels close to home as it reflects our own experiences.” Ayesha Huda, Chief Marketing Officer at Mars Pet Nutrition India, further stated, “In India, we remain among the countries with some of the lowest rates of pet food adoption; fewer than 10 percent of cat owners choose scientifically developed pet foods3. This is worrisome since cats require particular nutrients often not provided by regular meals prepared at home or general diet plans. Our newest digital video highlights this very issue.
Sanya Malhotra
, we’ve adopted a relatable yet effective approach to showcase just how selective cats can be regarding their food, emphasizing the significance of providing nutritious, wholesome, and tasty meals for our cherished pets.” Backed by scientific research and adored for its flavor, WHISKAS®
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Is designed to cater specifically to the distinct dietary demands of cats, which common home-cooked meals or standard commercial foods frequently fail to fulfill adequately. Every package ensures full and proper nourishment, featuring genuine meat as an ingredient, promoting fluid intake via its broth content, and coming in various flavors such as chicken and tuna. In India, there has been a notable rise in cat adoption rates recently; more than 70 percent of new kitten proprietors are individuals embarking on their initial experience with having a pet. Nonetheless, even amidst this growth trend, India still ranks among countries providing some of the least satisfactory provisions for fulfilling essential nutrient requirements for companion animals. Tailored to appeal to felines’ discerning palates, WHISKAS® stands out accordingly.
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Offers an unbeatable mix of tasty flavors along with precisely measured, scientifically crafted meals for top-notch nutrition.1 Important Note: This study was carried out by Mars Petcare India in October 2023.2 Important Note: This survey was conducted by Mars as part of their global pet parent research in October 2024. (This content is an ADVERTORIAL DISCLAIMER)
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