Three Crowns
Leading Nigerian dairy brand from FrieslandCampina WAMBO, recently kicked off its “Gift That Nourishes Our Planet” initiative in honor of the 2025 World Milk Day. This effort aims to underscore the company’s dedication to offering high-quality nutrition for moms and their households throughout Nigeria via engaging activities held both virtually and physically in key urban centers.
On World Milk Day, which falls on June 1st,
Three Crowns
implemented effective customer engagement initiatives at key sites across the country, such as Sabo Bus Stop in Ikorodu, Lagos; along the airport road in Lugbe, Abuja; and at Bodija Market in Ibadan, with a special guest appearance by well-known content creator and influencer
Lizzy Jay
Affectionately called “Omo Ibadan,” this energetic personality brought vibrancy and enthusiasm to the daily events. Kano featured scenes from Sauna Dakar near Dakar’s Central Mosque; Jos was highlighted along Old Airport Road; and Owerri stood out at Wetheral Junction. These national initiatives effectively interacted with numerous consumers across Nigeria, educating them about dairy nutrition while honoring the crucial roles played by mothers within their households.
The central theme for this year, “Let’s Celebrate the Power of Dairy,” underscores dairy products as vital components of nutritious meals due to their accessibility, affordability, and dense nutritional value across different cultures globally. In alignment with this important event, Three Crowns highlighted its commitment to aiding maternal health through promoting good nutrition among women. This initiative also acknowledges the various roles that mothers play and stresses the significance of equipping them with adequate sustenance.
Chioma Igwe
The Marketing Manager at Three Crowns noted that the feedback from mothers and families nationwide was both overwhelmingly positive and deeply touching. The World Milk Day initiative effectively honored these remarkable women while emphasizing the significance of focusing on their nutritional needs. By ensuring that mothers consume high-quality milk such as Three Crowns, they become more capable of taking care of themselves and their families, thereby fulfilling crucial roles within society.
The campaign successfully sustained
Three Crowns
By highlighting the brand’s crucial part in promoting healthy dairy nutrition, ‘top-of-mind awareness’ was achieved. With interactive engagements, customer incentives, and promotional activities, Three Crowns motivated Nigerian moms and families to boost their everyday consumption of Three Crowns milk. This allowed them to maintain consistent care for both themselves and their loved ones.
The nationwide success of our World Milk Day campaign highlights the widespread recognition among Nigerian mothers regarding the importance of quality nutrition, stated
Lilian Elue
Brand Manager, Three Crowns Milk.
Our initiatives extended further than simply honoring dairy; they acknowledged the strength, commitment, and sacrifices of mothers while making sure they grasp the nutritional backing provided by Three Crowns. The vibrancy and zeal we observed affirmed that engaging with mothers at a grassroots level yields the deepest connection and influence.
The various city events turned out to be rewarding experiences for local populations, effectively merging enjoyment, learning, and significant customer interactions. The initiative garnered considerable praise, highlighting Three Crowns’ effective approach of collaborating with down-to-earth figures who truly connect with Nigerian households.
Three Crowns remains renowned for its exceptional quality and nutritional benefits, which make it the go-to option for households looking for dependable dairy nourishment. Its commitment to enhancing maternal health supports worldwide initiatives aimed at bettering overall family nutrition and well-being.
Each year on June 1st, World Milk Day is observed globally to highlight the significance of milk as an essential nutrient-rich food worldwide. This day was initiated by the Food and Agriculture Organization (FAO) of the United Nations to acknowledge milk’s role as a crucial dietary component across different cultures.
For questions from the press, kindly reach out to:
Taiye Tunkarimu
, Corporate Communications Director at FrieslandCampina WAMCO Nigeria Plc.
Signed
Ore Famurewa,
Executive Director, Corporate Affairs,
June 2025
ABOUT THREE CROWNS MILK:
Three Crowns, produced by FrieslandCampina WAMCO PLC for more than three decades, has been providing vital vitamins and nutrients to Nigerian households. Being the premier and sole milk brand in Nigeria focusing on maternal health, Three Crowns has continually encouraged balanced diets and well-being, assisting moms in ensuring adequate nutrition for their loved ones.
